The National: The world has borders. Our stories don't.

Daily news site, The National, elevated a simple brief to communicate a URL change into a powerful cultural statement on regional news media in the Middle East.

Campaign details

Brand: The National Brand owner: The National Entrant company: FP7 McCann Dubai Idea creation: FP7 McCann, Dubai Market: Middle East & Africa Sector: Newspapers Media channels: Online video, Programmatic display, Search marketing, Social media, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands