The Open University: Your ambition. Our mission.

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Campaign details

Agency: Havas CX helia Client: The Open University Campaign Name: Your ambition. Our mission.

A much-loved institution, the 'OU' is known for its unique distance learning approach.

For 50 years it has served its audience well, but many still misunderstood and underestimated it. Now it needed prospective students to see the university as the enabler for all people's educational pursuits.