The power of defensive innovation through turning headwinds into opportunities

Global cosmetics brand Estée Lauder explains the concept of defensive innovation and how it led to its creation of a six-step approach to supporting businesses in becoming risk-ready.

Introduction: Riders on the storm

It is time to STOP being so optimistic when it comes to innovation.

Yes. You read that correctly, and it is painful to say aloud.

So, let us explain the thinking and reason for creating a new lens with which to support the

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