The rise of micro-influencers and why they are important

Explains what a micro-influencer is, why they work and how other brands have already engaged with them.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro, explain.

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