The StopCut Project: Ending Female Genital Mutilation in Nigeria

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Campaign details

Brand: StopCut Brand owner: Hacey Agency: Noah’s Ark Market: Nigeria

Market background

A cut-happy nation

You probably have heard of the term Female Genital Mutilation (FGM) before. However, if you haven’t, you are probably not alone. Femal

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