The Telegraph: Changing the prayer and praying for change

Indian daily English-language newspaper The Telegraph used a multichannel approach, including TV, radio and outdoor based around the Durga Puja festival to draw attention to the issue of gender inequality in India.

Campaign details

Brand: The Telegraph Brand owner: ABP Pvt Ltd Agency: Wunderman Thompson Market: India Industries: Newspapers Media channels:Integrated, Mobile & apps, Newspapers, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites Up to 500k

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