The Walt Disney Company, EMEA: Marvel consumer journey – Building a better understanding of consumer behaviour

The Walt Disney Company, a mass media conglomerate, used data to gain a detailed picture of consumer behaviour that would help it target audiences in the future.

Campaign details

Brand: The Walt Disney Company, EMEA

Campaign Overview

Disney knows films mean more than a cinema visit for fans.

It wanted to define key moments to communicate with them throughout the movie lifecycle.

Strategy

Disney's movies sit at the h

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