The WARC Guide to communicating value

Provides new thinking and best practice on communicating value.
  • Creating value doesn’t always mean discounting, and not all consumers are looking for the lowest price.
  • Intangible benefits of trust, reassurance and enjoyment communicate value, and are particularly important during the pandemic.
  • In recessionary times, expanding your portfolio with a budget range can offer new value and keep affected consumers engaged.
  • Brand building and brand advertising are vital tools for creating and maintaining a perception of value, and will pay dividends when the economy improves....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands