Three business metrics that show your brand is driving business performance

Three business metrics that show your brand is driving business performance.

There are many definitions of brand ranging from the whole branded business, referring to the whole enterprise trading under a specific brand name, through to the specific bundle of trademarks and associated intellectual properties that CFOs recognis

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands