Toolstation: My Toolstation

Toolstation, a tools and building materials brand, encouraged consumers in the UK to purchases from its website instead of via its catalogue.

Campaign details

Agency: Havas CX helia Client: Toolstation Campaign Name: My Toolstation

Toolstation had an alternative channel to its much-loved catalogue that gave customers a superior experience and saved the brand money - but it wasn't being used.

The brand needed to coax customers to the website to experience its benefits and change their shopping behaviour.