toom: Der Zwergenprotest

German home and garden products retailer, toom Baumarkt, wanted to create awareness and drive sales of its garden products and garden planning services.

toom: Der Zwergenprotest

Client Company Name:toomBaumarkt GmbH Brand Name:toom Agency:OgilvyAction GmbH Category: Innovative Idea or Concept Total Commercial Communications Expenditure: Under €25,000 Country: Germany

Background

Two key markets for the retailer toom DIY are the large garden segment and its considerable garden planning service. The task of this campain was to increase customer awareness and sales of both.

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