Toyota - Sienna Minivan Kids Rule

The 'Kids Rule' campaign was brilliant in its simplicity, in the way it effectively communicated the simple idea that kids play an extremely important role when it comes to buying a car.

Toyota: Kids Rule

Brand Name: ToyotaProduct Type or Description: MinivanCategory for this Entry: Automobiles & VehiclesCampaign Title: “Kids Rule”Agency: Saatchi & SaatchiClient: Toyota Motor Sales, USA


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