Toyota – Chili con car

Toyota launched a limited edition version of the Corolla Verso in Austria to coincide with its 35th anniversary in the country.
  

Toyota – Chili con car

Agency name: PKP proximity Client name: TOYOTA FREY AUSTRIA Category: Integrated communication Country: Austria

BACKGROUND

Thirty-five years of Toyota Austria is a cause which was celebrated with the launching of a special edition of the Corolla Verso in 2005. An accessory pack at no additional charge (darkened glass, chrome rear trim strip, parking sensors, hands-free system with steering wheel operation) was designed to attract new buyers following the successful launch year.

The task was to make a visually similar model even more attractive and, in particular, tap into younger target...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands