Toyota: Mommy Like/Daddy Like

Minivans have always gotten a bad rap, but with the redesigned Sienna, Toyota is changing that perception.

Toyota: Mommy Like/Daddy Like

Category: Automotive, VehiclesBrand/Client: Toyota Motor Sales, INC.Primary Agency: Saatchi & Saatchi LA

STRATEGIC CHALLENGE

Poor minivans – the vehicle no one really wants

Minivans are the most maligned and under-app

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