Toyota: More than a million pounds investment for a little silver pack

This case study describes how Toyota, the car maker, motivated staff in Toyota Centres across the UK in order to increase local marketing activity before the launch of a new model.

Toyota: More than a million pounds investment for a little silver pack

Agency: EMO Unlimited

The challenge was to motivate the Toyota Centre network of 180 locations nationwide, to ensure the C-HR would become Toyota's most successful vehicle launch ever. A plan was hatched to fire-up comprehensive local marketing activity as early as possib

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