Toyota Sienna - How Mom & Dad Got Their Swagger Back

Saatchi & Saatchi LA helped Toyota put some cool into the redesigned Sienna minivan with the 'Swagger Wagon' viral video.

Toyota Sienna – How Mom & Dad Got Their Swagger Back

Saatchi & Saatchi LA

SUMMARY

"Minivan" and "cool". The two words just don’t go together. Any parent who drives a minivan knows they are giving up all semblance of the cool, hip individual they used to be. It’s a sacrifice they make for the kids.