Toyota Yaris: Yaris 'Intelligent Life'

In 2003 - twice as old as its segment’s average - the Yaris was beginning to fear aging. On the eve of its 5th anniversary, Toyota decided it needed a new campaign to defy the expected fate of its smallest model.
   

Yaris 'Intelligent Life'

Brand Name: Yaris Client Name: Toyota Agency Name: Saatchi & Saatchi Category for this Entry: Automotive (Silver)

Summary

In 2003 - twice as old as its segment's average - the Yaris was beginning to fear aging. On the eve of its 5th anniversary, Toyota decided it needed a new campaign to defy the expected fate of its smallest model. The 'natural' aging process dic