Toys'R'Us (Singapore): Tasks for Toys
Tasks for Toys was born - an app that allows kids to complete tasks set by their parents and earn their favourite toys.
Objective of the Campaign:
Toys "R" Us was experiencing a decrease in foot traffic to their retail stores, largely attributed to the rise of online toy stores. Launching their own e-commerce platform didn't help either as they found themselves "late in the online game". We nee