Treasury Wine Estates: Living Wine Labels

Treasury Wine Estates, a winemaking and distribution business, increased awareness and sales in the US by launching an immersive experience that brought its bottles to life through augmented reality.

Effie Awards Category Context

To differentiate ourselves in a competitive wine aisle, we targeted an adventurous young drinker (particularly Millennials, Xennials, Gen-Xers). We discovered their unfed appetite for content and pioneered a platform to d

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