Treasury Wine Estates: Living Wine Labels

Treasury Wine Estates, a winemaking and distribution business, increased awareness and sales in the US by launching an immersive experience that brought its bottles to life through augmented reality.

Effie Awards Category Context

To differentiate ourselves in a competitive wine aisle, we targeted an adventurous young drinker (particularly Millennials, Xennials, Gen-Xers). We discovered their unfed appetite for content and pioneered a platform to d

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands