Triumph Motorcycles: The Spirit of 59'

Triumph, a motorcycle manufacturer, hit upon the idea of The Spirit of 59', calling on the brand's heritage to engage key European markets, the US and Japan.

Campaign details

Agency: Keko London

Launching a global strategy to sign up 10,000 motorcyclists to test ride Triumph Modern Classics vehicles.

Strategy

A vast initiative required a far-reaching campaign. Keko London and Triumph hit upon the idea of "The Spirit of ’59", calling on the brand's heritage to engage key European markets, as well as the US and Japan.