TRW Automotive Aftermarket: Real, eccentric, fanatic mechanics

This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.

TRW Automotive Aftermarket: Real, eccentric, fanatic mechanics

Agency: LAW Creative

The automotive aftermarket is crowded with suppliers making the same claim. Most marketing focuses on Original Equipment, so the aftermarket has become devalued through overuse and no brand value. With the rise of counterfeit and cheap parts, TRW required a campaign to emphasise their originality.

Strategy

To showcase the expertise that TRW people bring to product and services worldwide, a new video story launched quarterly to the aftermaket as the real voice of TRW people.

The next step was to target garages and distributors and to raise TRW's profile through...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands