Twitter: #ElevatorTweets

Twitter, a social networking platform, used LED screens in elevators to deliver real-time tweets to planners and buyers in the UAE.

Campaign details

Brand: Twitter Brand owner: Twitter Entrant company: Geometry Dubai Market: United Arab Emirates Sector: Websites, online services, apps Media channels: Outdoor, out-of-home, Social media Budget: Up to 500k

Executive summary

Twitter wanted to find a way to reach media buyers and help them to view the platform without them actually going on the platform. And they needed to demonstrate that - whether the buyers are aware of it or not - the public are having fun, impactful

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