Tyson Game Day

Tyson, a food company, partnered with Twitch to increase household penetration and unit sales for Any'tizers and Crispy Strip products during key sport time periods.

Campaign details

Brand: Tyson Lead Agency: Mindshare

Strategy

Objective

In 2017/2018, Tyson partnered with Twitch to increase household penetration and unit sales for Any'tizers and Crispy Strip products during key sport time periods. Our strategic media

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