U Mild: Ask a Bro

Sampoerna, a tobacco company in Indonesia, created Ask Bro U, a mobile platform that leveraged facial recognition technology to target middle class, male smokers of its U Mild brand in Indonesia.

Campaign details

Brand: U Mild Lead agency: Bates CHI & Partners Country: Indonesia

Strategy

Objective

Tobacco advertising has faced increased regulatory limitations in Indonesia in the past few years. As fewer communication channels become accessible

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands