Ülker: Cikolatali Gofret White launch campaign

Established Turkish chocolate brand Ulker needed to win new customers, grow sales and penetration, and attract youth to defeat a challenge to its market-leading chocolate-covered wafer.

Campaign details

Brand: Ülker Brand owner: pladis Global Entrant company: Tribal Worldwide Istanbul Idea creation: Tribal Worldwide Istanbul Media: Open, Istanbul Market: Turkey Sector: Confectionery Media channels:Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands