Unilever: CMI PDC digital store census

Unilever, a consumer goods company, devised a new methodology called the CMI People Data Centre (PDC) Digital Store Census that could be used worldwide to analyse consumer shopping behaviour to get products on the right shelf, in the right shops.

Summary

At Unilever, we put the consumer at the heart of everything we do, and for the first time, we have analysed their shop finding behaviour through their eyes to help our sales teams see what the consumer sees, and get our products to the right shop, on

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