Unilever South Africa - Dove: 100 Colours of Africa

Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.

Background

Dove Invisible Dry is proven to leave no white marks on 100 garment colours - but how do we demonstrate this in a locally relevant way?

Our campaign was rooted on the insight that Africa is a colourful continent where women wear bright, bold

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