Unilever South Africa - Shield: Sbonis’Idiski

Shield, a deodorant brand, launched PR events that discussed the state of football development in South Africa to increase relevance for the brand and its soccer sponsorship.

Background

Context

The Shield Sbonis'iDiski programme is geared at empowering young South African soccer talent through grassroots development and skills training. Through its partnership with Chelsea Football Club, the campaign guarantees young footba

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