United States Postal Service: Operation Santa

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children's letters to Santa through an online scanning system in the US.

Effie Awards Category Context

In December 2016, USPS became internet famous for being a heartless government machine. A single tweet reposted across America dragged our net sentiment down to -44. We tried to change how they felt by touting facts, but

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