Universal Pictures & Pertemps Network Group: The Grinch & Pertemps Network Group Recruitment

Pertemps, a recruitment brand, partnered with Universal Pictures film The Grinch to promote its recruitment resources in the UK with the message, if your job makes you feel like a Grinch, it's time for a new one.

Campaign details

Advertiser: Universal Pictures / Pertemps Network GroupBrand: Universal Pictures / Pertemps Network GroupAgency: Brand CultureCountry: United Kingdom

Background

Established high street recruitment business Pertemps had, in recent years, faced stiff competition from contemporary digital recruitment companies and online job search engines such as Monster and Indeed with big marketing budgets. With the run-up to Christmas and New Year traditionally being when most people consider moving job, Pertemps were looking for a contemporary campaign idea that would help raise mass-market awareness of their recent brand refresh as 'The Face of Recruitment' and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands