Universal Pictures: The Grinch

Universal Pictures, a film studio, promoted the release of The Grinch in Spain by partnering with Amazon during its Black Friday event through a competition and personalised Amazon delivery bags.

Strategy

Objective

On 30th of November, we released THE GRINCH, the latest film of the Illumination studios which also produced other successful animation productions such as Despicable Me, The Secret Life of PETS and SING. The GRINCH objective was to

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