US consumers voted for stability over disruption, and that has implications for brands

Despite polarization, people in the US voted against disruption in the recent presidential election.

This article is part of the January 2021 US Spotlight series, “Marketing in a polarized nation.” Read more

One of the least appreciated ways in which elections matter to brands and marketing is what they reveal about people’s aspirations. Like nothing

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands