Using semiotics in marketing: How to achieve consumer insight for brand growth and profits

The owner of Lawes Consulting, a research company, published a book entitled Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, which is already impacting market research.

Summary

"Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits" is my first book (Kogan Page, 2020). It is the culmination of a 25-year career that is dedicated to the advancement of qualitative methods in market r

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