Using VR in consumer research

This article describes research carried out with mobile operator O2 to establish whether VR is practical within quantitative research and whether it could produce meaningful data.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

The challenge for consumer research has always been to predict consumer behaviour. However, during the past few years behavioural economics has revealed why this is often difficult. We know that what people say is not what they do, but we now better

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