Viking: Staying Connected with Viking TV

Viking, a cruise company, launched a new digital platform in the UK during the coronavirus pandemic to help people stay connected and share travel stories while staying at home.

Campaign details

Brand: Viking Advertiser: Viking Country: UK

Campaign Overview

Around the world with TV

Viking's temporarily suspended cruise service was determined to help its community stay connected with a brand new channel.

Strategy

In March 2020, Viking became the first cruise line to announce a temporary suspension in operations because of the pandemic. It wanted to find a way to recreate experiences and continue delivering its cultural programme. The brand's target audience i

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