Virgin Atlantic: Taking on the world with a dash of 'je ne sais quoi'

Mass consolidation in the airline industry left Virgin Atlantic facing a new breed of global competitor.

Virgin Atlantic: Taking on the world with a dash of 'je ne sais quoi'

Principal authors: Jeremy Poole, RKCR/Y&R; Lee Moran, OMD International; Rebecca Bourdon, Gyro; Tyler Schultz, Hall & Partners Contributing authors:Tosin Osho, BrandScience; Emily James, RKCR/Y&R

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