Virgin Media: Twitter Street

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

Campaign details

Agency: RAPPClient: Virgin MediaCampaign Name: Twitter Street

Big Issue vendors were losing £100,000 in donations each week. Their biggest sales period - the run-up to Christmas - was obliterated by lockdown.

At a time when the public couldn't get to the high street, how could Virgin Media bring the high street to them?

Strategy

The campaign needed a powerful idea that would put the vendors back in the spotlight and back on the nation's radar as a collective in real need.

By giving prospects and customers an opportunity to reconnect with their local...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands