Visa Inc. India: Tap to pay with Visa. Just like that.

Financial service company Visa ran a multi-channel campaign to increase penetration of contactless payments from 0.43% to 1.8% of transactions by educating millennials about the convenience and ease of contactless in India.

Campaign details

Brand: Visa Inc. India Brand owner: Visa Inc. Lead agency: Isobar Contributing agencies: Starcom, Offroad Films Market: India Industries: Credit cards & loans Media channels:Events & Experiential, Integrated, Mobile & apps, Online video, Other & 5 - 10 million

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