Vivo launches its iQOO 3 via 'Charge Me Up', a superpowered 10-hour livestream

Vivo's iQOO gaming sub-brand has demonstrated innovative use of the livestreaming tool as the smartphone manufacturer, like Xiaomi just before it, moved to online live launches to keep the ball rolling while on lockdown, and to brighten up the lives of its target audience with dense and entertaining content on Bilibili.

Campaign details

Award show: ROI Festival

Award category: Live Broadcasts

Award level: Gold

Brand: Vivo

Brand owner: BBK

Industry category: Electronics and computers

Campaign name: 'Charge Me Up'

Agency: N/A

Release date: February 25, 2020 - April 29, 2020

BudgetRMB 10-20 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands