Vodafone: Sealed with a kiss
Campaign details
Client: VodafoneBrand: VodafoneAgency: Grey LondonCategory: IT/TelcoCountry: United Kingdom
People adore their phones, but there is little love lost between customers and their network providers. Minutes, texts and tariffs are confusing commodities. People have a promiscuous attitude to networks, choosing the cheapest and the category lacks loyalty. Vodafone wanted to launch Vodafone RED globally- a tariff that provided unlimited talk and text. It was their highest premium tariff ever, but this was during Europe's worst recession in living memory. Failure was a distinct possibility. The...