Vodafone: Sealed with a kiss

This case study describes how Vodafone, the mobile network provider, launched a new phone tariff in Europe to increase its revenue per user by talking about the emotional connection people have with their phone.

Vodafone: Sealed with a kiss

Campaign details

Client: Vodafone Brand: Vodafone Agency: Grey London Category: IT/Telco Country: United Kingdom

People adore their phones, but there is little love lost between customers and their network providers. Minutes, texts and tariffs are confusing commodities. People have a promiscuous attitude to networks, choosing the cheapest and the category lacks