Vodka Cruiser: TV LIVE on Facebook

This case study shows how Vodka Cruiser, a Ready to Drink brand, went from being a brand that Australian millennials thought was uncool to one that they'd like to be seen with through a chat show streamed weekly on Facebook Live.

Campaign details

Agency: Vizeum / The Story Lab Advertiser: Vodka Cruiser Category: X. Media Led Idea

Executive Summary

The challenge was big - get a generation (the notorious millennials at that) to connect with a legacy brand that held the stigma of 'uncool / too young for me' to now be perceived as 'a brand I'd like to be seen with'.

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