Volkswagen: A unique technology of laser welding in Russia's Volkswagen Polo manufacturing

Deem Muratov, Irina Kulikova, Maria Kotova, Yury Samoylenko

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Campaign details

Brand Volkswagen Brand owner: Volkswagen Group Lead agency: DDB Russia Country: Russian Federation Industries: Compact, small family cars Media channels:Games & competitions, Online display, Online video, Packaging & design, Point-of-pu 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands