Volkswagen Canada: Where's Sportswagon?

This case study details how Volkswagen, a car manufacturer, sold its 2015 Volkswagen Golf Sportswagon in Canada with its Where's Sportswagon? campaign.

Volkswagen Canada: Where's Sportswagon?

Executive summary

Product Description:

We launched the All-New 2015 Volkswagen Golf Sportwagon into the highly competitive compact vehicle segment. Wagons deliver the utility customers want, but they lack the broader appeal of an SUV. How could we lead a potential customer to purchase wit

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