Volkswagen India's coming of age story

Volkswagen launched its new Ameo car model in India with an emotional campaign that appealed to young first-time car buyers with a coming of age story.

Campaign details

Brand: Volkswagen Ameo Brand owner: Volkswagen Group Lead agency: DDB Mudra Group Country: India Industries: Compact, small family cars Media channels: Newspapers, Outdoor, out-of-home, Radio, Television Budget: 3 - 5 million

Executive

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