Volkswagen Malaysia: Buckle Up

Automobile brand Volkswagen brought attention to the issue of children’s car safety in Malaysia through a social-first content campaign.

Campaign details

Brand: Volkswagen Malaysia Agency: Industria Sdn Bhd Market: Malaysia

Market background and objectives

Malaysia had a child safety crisis on its hands. It was projected that, by the end of 2020, Malaysia would see a total of 10,716 road-rela

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