Volkswagen Sharan: Magic

Automotive manufacturer Volkswagen wanted to revive its 15-year-old Sharan family car model, which had suffered from declining sales in the past few years, partly fuelled by the decline in sales in the car industry.

Volkswagen Sharan: Magic

DDB International

THE family car celebrates its revival after 15 years

1995, a leader is born, the epitome of modern family cars: space, flexible seats, easy to drive, low running costs. After 11 years on top, the struggle begins: from 55,698 vehicles sold down to 15,046.