Volkswagen: Up! How To

Volkswagen, an automotive brand, educated drivers of its ‘Up!’ vehicle in Brazil on how to use the car’s functionalities by launching an online video manual.

Agency: Proximity Brasil

Objectives

The objective was increase client awareness of the possibilities of Up!'s new functions and reduce complaints on social networks. To do so, we needed to improve the connection with the brand and the consumption of information on the product.

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