VÚB Bank: Savings Therapy

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Campaign details

Brand: VÚB BankAgency: TRIAD AdvertisingMarket: Slovakia

Market background and objectives

Slovaks are in debt

In 2018, Slovaks’ average debt surpassed their savings. The country’s Household Saving Rate (income/savings) of 8.86% was at the bottom of the European Union’s statistics (with 10.33 % being the EU average). And looking at how European countries ranked in terms of average disposable finance per citizen, Slovakia was amongst the worst-performing markets.

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