Brand: VÚB BankAgency: TRIAD AdvertisingMarket: Slovakia
Market background and objectives
Slovaks are in debt
In 2018, Slovaks’ average debt surpassed their savings. The country’s Household Saving Rate (income/savings) of 8.86% was at the bottom of the European Union’s statistics (with 10.33 % being the EU average). And looking at how European countries ranked in terms of average disposable finance per citizen, Slovakia was amongst the worst-performing markets.