Walgreens evolves the “last mile” into a powerful driver of shopper marketing

Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.

Walgreens, the pharmacy retail chain, has long premised its consumer advantage on the unique mix of proximity and convenience offered by its physical stores.

Today, however, the Deerfield, Illinois-based company is looking to smarter solutions – from

Changing consumer needs and expectations, he explained, mean the “last mile” is not a single catch-all idea, but an increasingly individualized proposition. “The key is last-mile portfolio solutions as diverse as the customer journeys that you have in your own business or product or service,” said Mehra.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands